Privacy Policy

Live Love Hunt L.L.C, Privacy Statement

This Privacy and Security Statement applies to all sites owned and/or operated by -- or affiliated with operated by Live Love Hunt, L.L.C. including through your use of these Sites and any interactive features, downloads or widgets made available through these Sites or that interact with these Sites and include a link to this statement, whether access via computer, mobile device or other technology. We provide this Privacy and Security Statement ("Statement") because you have the right to know what Personal Information we collect, how it is protected and used and the circumstances under which it may be disclosed. This statement does not apply to your use of other web sites nor does it apply to information collected offline by us (unless specifically stated). In this Privacy Statement, "" refers to Live Love Hunt, L.L.C., and the operator of these websites. and its officers, directors, employees, agents' contractors and subcontractors are required to honor this Privacy and Security Statement.

Some Terms We Use in this Policy

Personal Information is any information that identifies you with the exception of professional information such as your business address, business telephone and facsimile numbers and business email address. It also includes your credit card number.

Cookies are small text files containing unique identification numbers that your web browser software transfers from our web site to your computer when you visit these Sites. uses cookies to help us recognize your browser, make it easier for you to use these Sites and to help us customize your experience. Our use of cookies is described more fully below.

Corporate Affiliate is an entity owned by or under common ownership with's corporate affiliates include its parent, and

Business Partner is an entity with which has an ongoing business relationship to provide data analysis, to assist in developing our website or to provide marketing services or specialized products or services or information to visitors to these Sites.


The Personal Information You Provide Through These Sites and How We May Use It

You are not required to provide Personal Information to browse these Sites. If you choose to purchase products and/or services from these Sites, you may be asked to provide your name, credit card information, telephone number (in case our customer service personnel need to reach you about your order), mailing and/or shipping address, email address (so that we may send an email message about your order and, if you opted-in, to send you our email newsletter and/or special offers). If you choose to create an Online Shopping Membership Account you may create a profile including your name, address, telephone number, email address or other information you choose to provide. To participate in or submit content to Ratings and Reviews. If you ask to receive our newsletters or send a Wish List or Email-A-Friend message we may ask for an email address. If you participate in surveys or contests we may ask for your contact information, qualifying information, your opinion and background information such as your age, gender, approximate household income, and type of outdoor sport you enjoy frequency in which you engage in your sport, and where you go to enjoy your sport. Those seeking Career Opportunities may be asked to provide contact, background, education and employment information. If you participate in our online communities any information you post is publicly accessible.

We may use your information for our general commercial purposes including marketing to you as provided in this Statement. In the following paragraphs, we outline some of the services and activities through which we gather your Personal Information and provide information on how that Personal Information is used.

All of these services are optional; if you do not wish to provide Personal Information, you may simply decline to take advantage of that service.

Personal Information is collected and used in the following ways:

  • Online Purchases- To process your order, to contact you regarding your order, or to answer any questions/concerns you might have expressed.
  • Online Shopping Membership Accounts- To remember you, to speed up the shopping process and to customize your site experiences. You do not have to register on to shop online. As a registered member of, you give us permission to store your Personal Information online. Note: we do not store credit card information, which must be entered each time you order from us.
  • Online Community Membership Registration- To allow members to submit content to our Sites and participate in our communities, to provide members with access to exclusive content, and to customize your site experience. Membership is free however; you do have to register to submit any content to the Comments and Replies and Contact Submission Form. You also must be a registered member on (a private community) to create a profile, to post comments, rate the content and upload your photos. As a registered member, you give us permission to store your Personal Information online.
  • Requesting a Catalog- To process your order.
  • Email Special Offers, Events & Newsletters- To send you special offers, events and our outdoor information newsletters by email. The CAN-SPAM Act allows direct marketing email messages that applies to "transactional or an established relationship" with the recipient, without permission, until the recipient explicitly requests these types of emails to stop. You have a right to not receive (opt-out of) future messages by clicking the ("no longer wish to receive") link option at the bottom of the email. Please allow up to ten days for your unsubscribe request to process.
  • For your convenience, when you register as a member or make a purchase, the option to receive our periodic email newsletter and special offers is pre-checked. If you do not want to receive this service, please un-check the "Yes" box when registering or purchasing or access the unsubscribe link provided in the email message.
  • Surveys- To assess customer satisfaction and preferences; aggregated survey responses and results that do not identify you may be used by us for our commercial purposes including improving these Sites, identifying customer needs or interests and improving customer satisfaction and may be shared with our Corporate or Business Affiliates in accordance with this Statement. Occasionally, conducts voluntary surveys through its website or directly through emails. These surveys may ask customers for background information and about their preferences. You are under no obligation to be a part of any survey and may choose whether or not to disclose the information requested. You may at any time opt-out of an email survey by accessing the Un-subscribe link provided in the email message. We do not sell any of the information gathered in these surveys but may share the results of the surveys.
  • Contests, Sweepstakes and Other Special Offers- To administer special offers, to verify eligibility to participate in the contest or sweepstakes, to contact winners. You may be contacted about contests, sweepstakes and other special offers if you have opted to receive them. It will not affect your chances of winning if you choose to opt-out of receiving such offers at any time after having chosen to participate in one. To stop emails about special offers, access the Un-subscribe link provided in the email message.
  • Wish List and Email-A-Friend Messages- To allow you to send a personal greeting with your information. We make no use of the recipient's email address or information contained in these greetings except to complete the service as you have requested. We assume when you use the Wish List, e-Gift Card and Email-A-Friend features that you have obtained the consent of the recipient of your message to provide us with his or her email address for the purpose of sending the message and any attached information.
  • Career Opportunities- To consider and process applications for employment. Personal Information submitted as part of a job application or in a résumé sent via email is not stored online and is shared only with persons involved in the hiring process at or one of its Corporate Affiliates, if you have applied for a job with an affiliated entity.
  • Community Discussions- Information you provide when participating in our online ratings and reviews, outdoor questions and answers, talk forums, chats and blogs. Information posted in these areas becomes public information. The use that any third party makes of this information is beyond our control. Please use caution before disclosing any Personal Information in these public content areas.
  • Syndicate Publicly Available Content- All content that you submit to the communities or discussions may be used at Shops' sole discretion. We may choose to syndicate the publicly available content of our community areas to third-party websites using RSS or other technologies.

The Personal Information We May Collect From Other Sources

We may receive information about you from third-party sources when you allow us access to your data through a third-party service to create a Site profile or when a friend provides us your information. For example, we may receive information from social networking sites, databases, online marketing firms, and ad targeting firms including:

  • personal information about you including usernames and connection list, email address and password if you access any of these Sites using third-party social networking application or feature such as Facebook Connect, through which you allow us to collect (or the third-party to share) information about you;
  • personal information about you if other users of a third-party web site give us access to their profiles and you are one of their "connections" or information about you is otherwise accessible through your "connections" web page, profile page, or similar page on a social networking or other third party web site or interactive service;
  • demographic data, such as your age range, gender, and interests;
  • information about your advertising interaction and viewing data, such as if you click on certain advertisements;
  • your name and email address if a Site user gives information about these Sites to you, such as through the "email a friend" feature;
  • references and background checks may be collected for job applicants.

With the sole exception of information collected through the "Email-A-Friend" feature (which is only used to forward messages from you), we may combine the information we collect about you through these Sites with records from third-party sources in order to improve our ability to serve you., and to tailor our content to you and to offer you opportunities to purchase products or services that we think may be of interest to you. Please note that if we combine the information we receive from third-party source with information we collect through these Sites, we will treat it in accordance with this Privacy Statement.

How We May Share the Information Collected may share your Personal Information as provided in this Statement. We may share information with our Corporate Affiliates, as or our agents or service providers to complete a transaction that you specifically request or for our general commercial use making our business and that of our Corporate Affiliates more responsive to your needs.

Under certain agreements we may make segments of your Personal Information available to unaffiliated organizations as noted below:

Sales Affiliates

  • We use a service provider like Commission Junction, Inc. to the administrator of our online Affiliate Sales Programs. The persons or companies participating in the Commission Junction, Inc. Affiliate Sales Program earn money by linking customers to these Sites form their sites. Commission Junction, Inc. has access to aggregated sales information of the participating online affiliates and the resulting earnings, but its use of this information is only permitted in connection with its administration of our online affiliate programs. We do not share your Personal Information with Commission Junction, Inc. or with our Sales Affiliates.

Business Partners

  • The agreements between and e-commerce web sites which we operate and manage e-commerce services for their e-commerce web page(s) may also include hyperlink agreements that allow these e-commerce sites to earn money by linking customers to these Sites from their sites. These hyperlink agreements are not part of the online affiliate program described above. Because of our agreements with these e-commerce sites, we may disclose to these e-commerce sites for whom we operate and manage their e-commerce services, the aggregate information about customers who purchase goods or services via the web pages managed and operated by on behalf of the third party. The only exception to sharing aggregate information is if you purchase goods or services via the e-commerce web pages managed and operated by for the following web sites:
    • In the case of Quixtar, we will disclose the Quixtar IBO number and dollar amount of purchase made to Quixtar, a division of Alticor, Inc. If you are a member of the Quixtar program and you do not want us to disclose that information, then you must contact Quixtar directly. Most often opting out of having us disclose information to Quixtar will preclude you from participating in the special membership or rewards program offered by that company,
  • Under certain agreements, we may transfer aggregate survey information or information about your order, including your name, mailing address, description of your purchase and its dollar amount to a third party that we have retained to assist us in analyzing our marketing efforts to you. The third party marketing company may use this information to assist in making decisions about the dissemination of our survey information or marketing and promotional offers and materials such as catalogs. These companies are contractually prohibited from using, in any manner, the information obtained in the course of providing these services to
  • We use a service provider like Omniture, to help us gather and analyze our customers' activities on these sites. Omniture's only role is to help us deliver the most relevant products and services to you. The information we share with Omniture is anonymous, meaning that none of your identifiable Personal Information (such as your name, home address, credit card number, etc.) will be received by or shared with Omniture. The only exception to the sharing of anonymous information is in the sharing of our opt-in email address list. In this instance Omniture is helping us improve our email offers to you by analyzing your requests. Omniture is contractually prohibited from using, in any manner the information obtained in the course of providing these services to other than to help us provide you the best possible shopping experience on these sites. .
  • If you have opted in to receive email from us we will share your name and email address with our email service provider that delivers our email newsletters and special offers, but its use of this information is only permitted in connection with their administration and delivery of our email program.
  • We may use third party-placed tracking pixels and cookies and related or similar technologies to help us understand how to improve the customer experience on our websites, to personalize our content, and to develop and improve our products and services including improving advertising, from the following business partners: IBM TeaLeaf, Bazaarvoice, Inc., Rich Relevance and Omniture.
  • We may also provide Personal Information to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, sending emails about our products or services, etc.).

Other Quality Companies

  • We do on occasion share your name and mailing address with other companies which, in our judgment, are similar to or its Corporate Affiliates for marketing and promotions of their products and services where we believe that their products and services would be of interest to you.
  • We may also sell, transfer or otherwise disclose Personal Information including but not limited to your name and mailing address, in connection with a corporate transaction such as a merger, consolidation, or the sale of some or substantially all assets.

Disclosure Under Legal Duty

  • We may use or disclose your Personal Information to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, to enforce our Community Guidelines and Terms of Use and to protect the interests of or its Corporate Affiliates or others.

How You Can Control the Use of Your Personal Information

There are several methods to contact us listed in this section. If you would like to change your Personal Information in our records or remove your name from our catalog mailing list or from lists we share with other quality companies, contact us using one of the methods set out below. There are known methods that spammers can use to hide their identity by using other people's email address to send out emails if you have a question about the genuineness of an email you receive from Shops® contact us using the email address.

  • Email us at:, and include your name, address, telephone number, email address, and a note of instruction; or
  • Call us at 314-744-9116
  • If you are an online registered member of you can access "Your Account" to update the Personal Information you have stored online.
  • To be removed from a "postal" mailing list, please use the contact information above
  • We will act promptly to honor your requests to change or delete your Personal Information, but processing may take up to two weeks. Requests to remove Personal Information from marketing lists will apply to future mailings and future sharing of information, not to past disclosures or use. Please remember that we do not have access to, or control over, advertisers' or service providers' cookies, and the information practices of third-parties are not covered by the Privacy Statement.

How You Can Control Email Marketing You Receive from Us

You may cancel our email newsletters at any time by choosing the un-subscribe link provided in each message or un-check the "Yes" box after accessing "Your Account" or "Your Profile" page to edit email preferences or edit information as you make a purchase at

Certain Technical Information You Should Know

Our Use of Gifs

We may use a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that helps us better manage content on these sites by informing us about the content that is of interest to our customers. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence.

In addition, we may use clear gifs in our HTML-based emails to let us know which emails the recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails see the 'How You Can Control Email Marketing You Receive from Us' section.

Our Use of Cookies

We may collect information on thousands of site visits about how users navigate through our web site on thousands of site visits. For example we use "cookie" technology to track which pages on these sites our visitors view and which web browsers they use. We analyze this information in aggregate - that is, we collect this information and analyze it as a whole. We use this information to improve these sites by making it more responsive to the needs and preferences of our users. On occasion, we may share this aggregate information with our affiliates or other third party companies to indicate to them the amount of interest in these sites and to help us plan for technical improvements. Note: this aggregated information will not identify you or any other user of our web site.

We may use cookies when you register on these sites so that each time you visit these sites we can remember your specified area of interest and any other information you have voluntarily provided and saved, and for no other purpose.

We may use cookies to track the items you placed in your shopping cart during a single shopping session and to enable us to provide better service to you by maintaining your shopping cart between visits (so you don't have to enter each item again).

We may use cookies to help us understand our web site traffic patterns to determine our visitors' interests and needs. This helps us identify ways to improve these sites by adding products and services that visitors have indicated by their preferences will benefit them. These cookies identify your computer and not your email address.

Because we rely on cookies to make the shopping experience easier and more tailored to your needs, your browser must be set to accept cookies before you can place an order at If you would like more information about how cookies work, go to

Business Partner Cookies

Some of our Business Partners use may use cookies on these sites; one such example is ',' the administrator of the online application for the Shops® Outdoor Rewards™ MasterCard. We have no access to, or control over these cookies, once we have given permission to our partners to set cookies for advertising purposes. Bazaarvoice, a social commerce service provider, may also use the anonymous information about your visits to other websites within the Bazaarvoice Network to provide targeted advertisements and offers for our products and services. View the Bazaarvoice Privacy Policy here or opt-out of Bazaarvoice cookies here.

Collection of Analytical Data

Omniture, an analytic service provider, may use cookies on our behalf and may receive information about your browsing and buying activity on Omniture also collects certain technical information from your computer each time you request a page during a visit to Live Love Hunt, L.L.C. This information may include your Internet Protocol (IP) address, your computer's operating system, browser type and the address of a referring Web site, if any. Omniture collects this information to help us enhance the quality of your experience during your visit to these sites and will not sell or otherwise make this information available to third parties except as required by law. Omniture is contractually prohibited from using, in any manner, the information obtained in the course of providing these services to, other than to help us provide you the best possible shopping experience on these sites.

Collection of Clickstream Data

Rich Relevance, a personalization service provider, may use cookies on our behalf and may receive information about your browsing and buying activity on Rich Relevance collects this information in order to provide personalized recommendations and advertisements about our goods and services when you visit as well as when you visit other web sites and will not sell or otherwise make this information available to third parties except as required by law. respects your right to choose whether to be shown personalized advertising of our goods and services when visiting third party web sites.

Collection of Social Commerce Data

A service provider like Bazaarvoice, a social commerce provider, may collect information about your visits to, purchase activity, and your interaction with our products and social commerce services such as's Outdoor Questions and Answers. Such information is anonymous and does not include your name, address, e-mail address or other personal information. The anonymous information is collected through the use of a pixel tag (also known as cookies and action tags), which is industry-standard technology used by most major websites. This information allows us to offer social commerce services that allow you to share your opinion about the products on, to improve such social commerce service functionality, and to recognize you when you return. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf. In addition to the anonymous information about your visits to, Bazaarvoice may also use the anonymous information about your visits to other websites within the Bazaarvoice Network to provide targeted advertisements and offers for our products and services.

Collection of Web Beacons

We may use a web beacon a small string of code that represents a clear graphic image and is used in conjunction with a cookie. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.

This information allows us to offer social commerce services that allow you to share your opinion about the products on, to improve such social commerce service functionality, and to recognize you when you return. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf. respects your right to choose whether to be included in the services that Rich Relevance provides to us. If you would like to opt-out of those services completely, please click here.


How We Strive to Protect Personal Information

At we have electronic and corporate policies and procedures in place for the security of every order placed online. We use Secure Socket Layer technology (SSL) to keep others from intercepting your information while it is being transmitted across the Internet. SSL technology is the industry standard method of communicating secure online transactions and is built into most major browsers. The secure mode begins when you initiate your order. All information, once on our server, is protected from any external intrusions. Once your order is processed, we will not retain your credit card number in our online systems. Only employees who require your Personal Information to serve you have access to your data, which is password protected. Employees who have access to Personal Information are trained in the privacy and security practices of this Statement. provides links to web sites outside of as an added convenience to our users. is not responsible for the privacy, terms of use or other policies of any other web site or their management of your Personal Information.

Email Abuse

There are many unscrupulous individuals operating on the internet today who would think nothing of fabricating an email to make it appear that it comes from These individuals may be engaging in a practice known as "phishing" in which they attempt to trick unwary recipients of email into divulging Personal Information. will rarely, if ever, request Personal Information in an unsolicited email message to you.

If you have any question about the genuineness of an email you receive that appears to be from contact us at and do not furnish Personal Information in response to the email unless its authenticity can be verified.

Transaction Security

Secured communications on the web require attention to authentication, encryption and data integrity. All three are addressed by the Secure Socket Layer (SSL) protocol. Authentication is the process of establishing that you are communicating with our web server, as opposed to another server assuming our identity. We have obtained a VerisignTM digital security certificate for and VerisignTM is an independent third party that authenticates the identity of others on the Internet. The VerisignTM certificate confirms that we are the recipients of your communication. Encryption is the process of scrambling data (through the use of keys and mathematical encoding algorithms) to prohibit anyone from understanding it if they intercept the data while it is on its way from your browser to our server. Encryption protects communications between your browser and our mainframe system. We have also implemented a firewall to protect all of our systems from intrusion. Data Integrity ensures the data passed between your browser and our server is not being tampered with while in transit. SSL protects information en route to us, and as mentioned, the VerisignTM certificate confirms that we are the recipients of this information. You can be assured that we strive to protect your data with the utmost care at all points in the process. However, no data transmission over the Internet or any wireless network can be guaranteed to be absolutely secure. Therefore, we do not warrant or ensure the security of any information sent to us online. If you have questions, comments or concerns please contact us via email at or call us at 314-744-9116.

To ensure you are in SSL (Secure Socket Layer) or secure mode for your transactions, look at the address of the page. Secure pages will usually appear with an address that begins with https:// rather than the standard http://.

While we take steps to protect your Personal Information and keep it secure, you also play a role in protecting your information. You can help to maintain the security of your online transactions by not sharing your user name or password with anyone. If we receive instructions using your log-in information and password we will assume that the instructions have been authorized by you. Any information or content that you post or upload to these Sites or our communities is publicly available and is not secured. Likewise, emails sent to and from these Sites are not secure; please do not use email to transmit sensitive information to us.

Other Matters You Should Know

Our Policies Regarding Children

We do not sell products for purchase by children; however, we do sell children's products for purchase by adults. If you are under 18 years of age, please do not submit any information without the express consent and participation of a parent or guardian. We will not knowingly collect Personal Information about any person under 13 years of age. If you believe that we have information from or about anyone under 13 years of age, please notify us by email at: or call us at: 314-744-9116.

Links to Other Sites

We provide links to affiliated entities and on occasion to other sites we think you may enjoy. These sites operate independently of and have established their own privacy and security policies. For the best online experience, we encourage you to review these policies before submitting any Personal Information through these sites.

Consent to Transfer

This web site is operated in the United States. Please be aware that any information you provide to us will be transferred to the United States. By using this web site and/or providing us with your Personal Information through this web site, you consent to this transfer.

If you are a Citizen of Canada

Canadian citizens, except under circumstances defined by law, are entitled to access their Personal Information collected by Canada by emailing to: We may ask you to pay an administrative fee for accessing or copying your information, but will inform you of the anticipated charges and confirm that you want us to proceed before processing your request. If you believe that the Personal Information about you that we have collected is incomplete or inaccurate, Canada will correct the information upon verification of the omission or error and that the person requesting the change is the person about whom the Personal Information relates. If you wish additional information about our Personal Information management practices, to access, correct or have us investigate any matters in relation to your Personal Information, please contact our Customer Service Privacy Director at the address provided above or by calling at 314-744-9116.

Your California Privacy Rights

If you are a California resident, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties, for the third parties' direct marketing purposes. California law provides that existing customers have the right to submit a request to us once a year at the designated address and receive the following information:

  1. the categories of information we disclosed to third parties for the third parties direct marketing purposes during the preceding calendar year
  2. the names and addresses of third parties that received such information: and
  3. if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. Our designated email address for such requests is

Applicable Law/Jurisdiction

You agree that the laws of the state of Delaware excluding its conflicts-of-law rules, shall govern these Terms. Please note that your use of these Sites may be subject to other local, state, national, and international laws. You expressly agree that exclusive jurisdiction for resolving any claim of dispute with or relating in any way to your use of these Sites resides in the state and federal courts of Kent County, Delaware and you further agree and expressly consent to exercise of personal jurisdiction in the state and federal courts of Kent County, Delaware.

Updates to this Statement

We reserve the right to make changes at any time to our policies and/or alter the look and functionality of our web site. However, if we change how we use your Personal Information, we will post the policy change notification on the web site; we will update this Statement accordingly and post a new effective date. We encourage you to periodically review this Statement for the latest information on our privacy and security policies.